The Neo Yuppies

The Neo Yuppies

(young urban professionals)

this subsculture has much to see with our time. It appeared recently in New York and spread quickly around the world and has reached Europe, Japan and Australia.The Neo Yuppies are real professional and pure workaholics.

They only look for high profit jobs in high-tech and dot.com companies or in the stock market.They’re addicted to brand new technologic and electronic gadgets as I'phones, palm tops, desk tops and other electronic devices .

They love expensive and stylish clothes + perfumes like Burberry's, Hugo Boss, Giorgio Armani, etc.

They drive powerfull and non polluent hybrid Lexus cars (the most advanced constructer) "The Neo Yuppies" prefer to live in new architecture – housing that includes energy saving systems. They like design furniture but they are pure minimalists. At work they prefere mineral water and cofee but when they go out they drink a lot of alcohol and take some cocaine. Normaly they get maried late because they like to "swing" with different women. The girls do the same with guys. So they love big parties in fashioned clubs because they love to meet beautiful people.In their cars as in the disco, they listen to pop and techno music.

Their rules are: they respect the law, since they have benefits in their business. They respect nature and like to say that they drive non-polluent vehicles and live in “clean” houses. They’re totally against wars and fight against Co2 and Ozone Holes. Instead of that, they can loose controle if they are not sucessfull in business and sometimes they can even practice suicide or, in some cases, when they aren't able to do that, they finish their days as… homeless

Note: see presentation in power point sent by e-mail

Antonio Barros - LRE - AL 29876